The ledger.
- 2022
Founder & Lead Developer
- Founded and lead the studio — design, architecture and delivery on every build
- Shipped VoxEdge (voice AI assistant) and Atwir Brain Engine (WooCommerce commerce-intelligence plugin) end to end
- Delivered ShipEast, a Flutter courier app, plus travel, education and SEO platforms for clients
- 2020
Lead Developer
- Built and shipped production WordPress, WooCommerce and custom web software for clients
- Owned projects end to end — scope, build, launch and handover
- 2019
Web Developer
- Started building for the web — WordPress and WooCommerce foundations
- The groundwork that became Growth Nexus
What I do.
| Capability | Build | Lead | Advise |
|---|---|---|---|
| Frontend architecture | |||
| WordPress / WooCommerce | |||
| AI integration | |||
| Backend / APIs | no | ||
| Performance | no | ||
| Databases | no | no | |
| Mobile (Flutter) | no | no | |
| Team & delivery | no |
Selected shipping.
- A voice AI assistant had to feel instant — a conversation, not a form that talks back.
- A tight real-time latency budget layered on top of third-party speech and LLM APIs.
- Built the SaaS end to end — a streaming architecture and a UI that hides the round-trips.
- Shipped as VoxEdge; exchanges feel continuous rather than turn-by-turn.
- Store owners had all the sales data and no time to read any of it.
- Had to run inside WooCommerce without slowing the store or touching checkout.
- Built a plugin that turns raw commerce data into plain-language answers on demand.
- Shipped as Atwir Brain Engine; merchants get the insight in a sentence, not a spreadsheet.
- A courier operation was coordinating every delivery by phone and paper.
- One codebase had to serve both drivers and dispatch across Android and iOS.
- Built the Flutter app end to end — live tracking, assignment and status flow.
- Shipped as ShipEast; deliveries move through one app instead of a chain of calls.